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WORK/SELECTED PROJECT

Zenfia

Brand & Experience

Digital brand showcase and lifestyle product experience engineered with bespoke typography, fluid layouts, and contemporary aesthetics.

sasvale.com
PROD
Zenfia digital brand showcase and lifestyle experience
PROJECT
Zenfia
CATEGORY
Brand & Experience
INDUSTRY
Lifestyle & Wellness
STATUS
Live
PROJECT URL
sasvale.com
THE PROJECT

A contemporary lifestyle product platform designed around tactile typography, calm visuals, and intuitive browsing.

Calm aesthetics engineered with digital precision.

The experience translates mindfulness and wellness into a tranquil, uncluttered online destination.

THE CHALLENGE
Establish an understated, soothing brand tone.
Ensure fluid responsive interactions.
Maintain sub-second page performance.

Wellness products require digital environments that feel spacious, calming, and deeply intentional.

THE APPROACH

Design & systems architecture.

01

CALM PALETTE

Muted, serene tones and generous whitespace.

02

FLUID MOTION

Subtle interactive transitions that never distract.

03

ACCESSIBILITY

High contrast readability and accessible type scales.

Zenfia visual spread
ZENFIA // BRAND & EXPERIENCESTOREFRONT ARCHITECTURE
PROJECT SPECIFICATION

Scope & engagement parameters.

CORE DISCIPLINEBRAND IDENTITY & DIGITAL EXPERIENCE
INDUSTRY SECTORWELLNESS & LIFESTYLE
SYSTEM FOCUS AREAS
BRAND TOKENS
EDITORIAL TYPOGRAPHY
FLUID INTERACTIONS
RESPONSIVE EXPERIENCE

Designed to remain clear across screen sizes.

From desktop viewport discovery down to mobile customer checkouts, layout density adjusts intentionally without visual compromise.

Desktop Viewport
Zenfia desktop viewport
TOUCH & VIEWPORT INTEGRITY

Immediate product accessibility.

Navigation and product card hierarchies maintain immediate tap targets and smooth vertical rhythm on compact screens.

Verified responsive viewport testing across major screen widths.
DELIVERED WORK

What was built.

✓

BRAND IDENTITY

Bespoke typographic scale and brand identity tokens.

✓

SHOWCASE COMPONENTS

Fluid interactive showcase and lifestyle product spreads.

✓

CORE WEB VITALS

Optimized Core Web Vitals and accessible layout.

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